Simon Kingsnorth

Digital Marketing Strategy (eBook, ePUB)

An Integrated Approach to Online Marketing

• Format: ePub

Produktbeschreibung

Ready to develop and implement a digital marketing strategy that elevates your career?

Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.

You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples

With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.

Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 440
• Erscheinungstermin: 3. November 2025
• Englisch
• ISBN-13: 9781398622050
• Artikelnr.: 76007691

Autorenporträt

Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.

Inhaltsangabe

Chapter
00: Introduction
How will this book transform your digital marketing strategy?; Chapter
01: The foundations of digital marketing; Section
ONE: Knowing your business objectives and your customer; Chapter
02: Understanding the digital ecosystem; Chapter
03: Integrating digital into wider organization strategy; Chapter
04: Understanding the evolving digital consumer; Chapter
05: Barriers, considerations and data protection in digital marketing strategy; Section
TWO: Integrating digital change into your wider organization; Chapter
06: Enabling technologies for online marketing and digital transformation; Chapter
07: Planning your digital marketing strategy
Objectives, teams and budgeting; Section
THREE: Using channel strategy to reach your customers; Chapter
08: SEO strategy and organic techniques; Chapter
09: Building and optimizing a winning paid search strategy; Chapter
10: Display advertising and programmatic targeting; Chapter
11: Tailoring your social media strategy; Chapter
12: Marketing automation, messaging and email marketing
the unsung heroes; Chapter
13: Affiliate schemes and partnerships to deliver highly targeted leads; Chapter
14: Lead generation that delivers results; Chapter
15: Content strategy
a key pillar of success; Chapter
16: Personalizing the customer journey and digital experience; Section
FOUR: Conversion, retention and measurement; Chapter
17: Effective Experience Design (XD); Chapter
18: Optimizing your e
commerce platform; Chapter
19: Managing loyalty, CRM and data; Chapter
20: Measuring success through data analytics and reporting; Section
FIVE: Tailoring your final digital marketing strategy; Chapter
21: Providing a smooth online service and customer experience; Chapter
22: Putting together your digital marketing strategy

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• • Chapter - 00: Introduction - How will this book transform your digital marketing strategy?;
  • Chapter - 01: The foundations of digital marketing;
• Section - ONE: Knowing your business objectives and your customer;
• • Chapter - 02: Understanding the digital ecosystem;
  • Chapter - 03: Integrating digital into wider organization strategy;
  • Chapter - 04: Understanding the evolving digital consumer;
  • Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;
• Section - TWO: Integrating digital change into your wider organization;
• • Chapter - 06: Enabling technologies for online marketing and digital transformation;
  • Chapter - 07: Planning your digital marketing strategy - Objectives, teams and budgeting;
• Section - THREE: Using channel strategy to reach your customers;
• • Chapter - 08: SEO strategy and organic techniques;
  • Chapter - 09: Building and optimizing a winning paid search strategy;
  • Chapter - 10: Display advertising and programmatic targeting;
  • Chapter - 11: Tailoring your social media strategy;
  • Chapter - 12: Marketing automation, messaging and email marketing - the unsung heroes;
  • Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;
  • Chapter - 14: Lead generation that delivers results;
  • Chapter - 15: Content strategy - a key pillar of success;
  • Chapter - 16: Personalizing the customer journey and digital experience;
• Section - FOUR: Conversion, retention and measurement;
• • Chapter - 17: Effective Experience Design (XD);
  • Chapter - 18: Optimizing your e-commerce platform;
  • Chapter - 19: Managing loyalty, CRM and data;
  • Chapter - 20: Measuring success through data analytics and reporting;
• Section - FIVE: Tailoring your final digital marketing strategy;
• • Chapter - 21: Providing a smooth online service and customer experience;
  • Chapter - 22: Putting together your digital marketing strategy

Rezensionen

"This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond." Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol