Digital Selling (eBook, ePUB)

Successful Strategies and Tools for B2B Marketing and Sales
Redaktion: Kilian, Dietmar; Mirski, Peter

• Format: ePub

Produktbeschreibung

Digitalization is today's biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world. This book is dedicated to guide you down the first steps of your journey to subscription-based business models, customized marketing with digitalized sales and customer success management.

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Produktdetails

• Verlag: Studia Universitätsverlag
• Seitenzahl: 258
• Erscheinungstermin: 1. Januar 2017
• Englisch
• ISBN-13: 9783903030381
• Artikelnr.: 66213371