Digital Transformation, Perspective Development, and Value Creation (eBook, PDF)

Research Case Studies
Redaktion: Pankowska, Malgorzata

• Format: PDF

Produktbeschreibung

This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies.

The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples' motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 308
• Erscheinungstermin: 2. Oktober 2023
• Englisch
• ISBN-13: 9781000965513
• Artikelnr.: 68616595

Autorenporträt

Mägorzata Päkowska, PhD, is a professor of social science, and chair of the Department of Informatics at the University of Economics in Katowice, Poland.

Inhaltsangabe

Part 1. Digital transformation and development of High Education
Institutions   1.  Innovations in a CEEPUS academic network and their
impact on management effectiveness and research achievements   2.  The
effect of ethical leadership and leadership effectiveness on employees'
turnover intention in high education institutions: Case Ibagué University  
3.  Digital Transformation in Education: A Case Study of Teacher
Information Network (TIN) in Turkey   4.  Ambient, Guerilla and Event
Marketing in Education of Marketers, and Development of creative abilities:
A Case Study   Part 2. Digital transformation and perspective development
at business organizations   5.  Testing and certification of new product
development in electronics industry: Case studies   6.  Role of Information
System Support in Project Management: Case of Companies Competing at
Publicly Funded Calls for Projects   7.  Comparison of Multi-Criteria
Decision Methodologies: Case of Water Management Investment Project   8. 
Augmented Reality in Medical Training of Patient Referrals: A Nursing Case
Study of Children's Hospital in Taiwan   9.  The use of blockchain
technology in the sports sector: the case of AC Milan Football (Soccer)
Team   Part 3. Value creation at business organizations   10.  "Pacto pela
Industria": Reindustrialization opportunities in the Great ABC region,
Brazil   11.  Auditing Human Resource Management Practices: A Case Study in
the Egyptian Hospitality Industry   12.  Organization and Incentivization
of Risk Management: An Agency Theory Case Study   13.  Embracing CSR as an
essential part of business: The case of Viking by Raja Group, Cluj Napoka