Direct Wine Marketing Channels (eBook, PDF)

• Format: PDF

Produktbeschreibung

Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research into the role and impact of the direct marketing channels for wine.

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Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Erscheinungstermin: 28. März 2008
• Englisch
• ISBN-13: 9781846638558
• Artikelnr.: 38456457