Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick's protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication.
This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.
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Gerald Akindes, Senior Program Specialist, Josoor Institute in Qatar, and Sport Management Researcher and Consultant, Ohio University, USA
'A well rounded group of researchers, scholars and authors contribute 12 insightful chapters about the growth of sports communication through the cultural lens of countries such as Cameroon, Ghana, Kenya, Nigeria and Zimbabwe to name a few. This book promises to be a gem. It offers a deep dive into the heart of the global impact of sports in Africa broadly, and I wholeheartedly recommend it to anyone who shares a passion for the value sports contribute to society.'
Roger Caruth, Assistant Professor, Department of Communication Studies, Howard University, USA