This second edition updates all the facts, data, and history around Apple since the first edition and calls out how its revolution of care continues to not only validate its success but astound with its seemingly unfettered upside. Its ability to disrupt seems to have no limits, thus challenging business leaders, present and future, to incorporate the DNA of care as they build and scale businesses. In addition to the previously profiled companies such as Nike, IKEA, 3M, and Starbucks, new case studies including Uniqlo, Alibaba, On Running, 7-Eleven, and Costco are presented to supplement Apple's story.
Features:
- A new organizational model is given for interpreting Apple's success.
 - Nine principles of organizational excellence are discerned from this new model.
 - Promotes caring deeply as a focal point for approaching disruptive leadership.
 - New corporate profiles include Uniqlo, Alibaba, On Running, 7-Eleven, and Costco.
 - Application questions and assignments are included for each chapter, making it an ideal training tool for leadership development and personal application.
 
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