Lee Bush, Karen Lindsey

Diversity, Equity, and Inclusion in Strategic Communications (eBook, PDF)

Becoming Culturally Proficient Communicators

• Format: PDF

Produktbeschreibung

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 192
• Erscheinungstermin: 15. August 2024
• Englisch
• ISBN-13: 9781040101674
• Artikelnr.: 72282491

Autorenporträt

Lee Bush is a professor of Strategic Communications at Elon University, USA.

Karen Lindsey is an assistant professor of Strategic Communications at Elon University, USA.

Inhaltsangabe

1. DEI Definitions, Theories, and Concepts 2. Understanding and Reaching
Diverse Audiences 3. Centering DEI in Strategic Writing 4. Visual
Storytelling: Reframing Diversity and Inclusion 5. Inclusive Digital and
Social Media Strategies 6. Designing Culturally Sensitive Research 7.
Integrating DEI into the Campaign Planning Process 8. Working on Diverse
Teams 9. Inclusive Leadership 10. Reputation Management and DEI 11.
Communicating for Social Change