Do Purpose (eBook, ePUB) - Hieatt, David
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  • Format: ePub

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of…mehr

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Produktbeschreibung
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.

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Autorenporträt


David Hieatt is an entrepreneur, marketeer and brand builder. Leaving school at 16 to open a market stall selling sneakers taught David the importance of sales (and a good pair of shoes) - on a good day he had money to buy to enough petrol to get home. On a bad day with no sales, he walked.

At 21, he joined Saatchi and Saatchi. There David learnt to take risks from Paul Arden, one of the true mavericks of advertising. He was taught to trust his instinct. And to fight to make his ideas happen. In 2001, he moved back to Wales and created Howies, a clothing company that was heralded as the Patagonia of the UK for action sports. After selling it to Timberland, he co-founded the Do Lectures, a globally acclaimed ideas festival (held annually in California and Wales) and online platform, with an audience of millions.

More recently David has created Hiut Denim, a jeans company that is helping to bring the jeans industry back to Cardigan in Wales. A town that used to have Britain's largest jeans factory.

David has a cult internet following, and has spoken at Apple, Google, and many other top companies and events.