Doing Business in Korea (eBook, ePUB)

Redaktion: Froese, Fabian Jintae

• Format: ePub

Produktbeschreibung

Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering the immense interest of both academics and practitioners in the business opportunities in Korea, this book provides a comprehensive overview of doing business in Korea and recommendations on how foreign companies and individuals can succeed in this market.

This book covers a wide range of relevant topics, including the Korean business environment, market entry into Korea, management issues and entrepreneurship in Korea. This is a must-read for anyone interested in or already doing business in Korea.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 224
• Erscheinungstermin: 19. August 2019
• Englisch
• ISBN-13: 9781351000451
• Artikelnr.: 57532885

Autorenporträt

Fabian Jintae Froese is Chair Professor of Human Resource Management and Asian Business at the University of Göttingen, Germany, and Editor-in-Chief of Asian Business & Management. Previously, he was Professor of International Business at Korea University. He obtained a doctorate in International Management from the University of St. Gallen, Switzerland, and another doctorate in Sociology from Waseda University, Japan. His research interests lie in international human resource management and cross-cultural management. His work has been published in journals such as the British Journal of Management, Human Resource Management, the Journal of Organizational Behavior and the Journal of World Business.

Inhaltsangabe

1. Introduction: Korea - Land of Great Opportunities Part I: Business
Environment 2. Economic Environment 3. Political Environment: Between
Systemic Informality and Attempted Formality 4. Cultural Environment:
Cultural Context, Informal Networks and Yongo Part II: Market Access 5.
Market Entry: Inbound Foreign Direct Investment (FDI) into Korea 6.
Exporting to Korea 7. Cross-border Mergers and Acquisitions in South Korea
8. Learning from Korea Part III: Marketing and Managing in Korea 9.
Marketing in Korea 10. Human Resource Management in Korea 11. Expatriates
in Korea: Live to Work or Work to Live? 12. Establishing a Start-up
Business in Korea as a Foreign Entrepreneur