David E. Gray, Eric A. Jensen

Doing Research in the Real World (eBook, PDF)

• Format: PDF

Produktbeschreibung

If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real-world research.

The sixth edition:

· Integrates digital and face-to-face methods to reflect a changing world;

· Reveals the reality of methods and not just the theories behind them;

· Prepares you for your studies with detailed, practical advice.

Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 960
• Erscheinungstermin: 29. November 2025
• Englisch
• ISBN-13: 9781529676235
• Artikelnr.: 75745273

Autorenporträt

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.

David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.

Inhaltsangabe

Chapter 1: Introduction
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies
Chapter 3: Selecting and Planning Research Proposals and Projects
Chapter 4: Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature
Part B: Research Methodology
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies
Chapter 10: Designing Descriptive and Analytical Surveys
Chapter 11: Designing Case Studies
Chapter 12: Designing Evaluations
Chapter 13: Action Research and Change
Part C: Data Collection Methods
Chapter 14: Questionnaires and Surveys
Chapter 15: Interviewing
Chapter 16: Non-Participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Research Methods
Chapter 21: Digital Research Methods
Chapter 22: Secondary Data and Research
Part D: Analysis and Report Writing
Chapter 23: Data Management
Chapter 24: Getting Started Using SPSS
Chapter 25: Analysing and Presenting Quantitative Data
Chapter 26: Getting Started Using NVivo
Chapter 27: Analysing and Presenting Qualitative Data
Chapter 28: Writing Up the Research
Chapter 29: Preparing for Presentations and Vivas

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1 Introduction
Part A Principles and Planning for Research
2 Theoretical Perspectives and Research Methodologies
3 Selecting and Planning Research Proposals and Projects
4 Research Ethics
5 Searching, Critically Reviewing and Using the Literature
Part B Research Methodology
6 Quantitative Research Design
7 Qualitative Research Design
8 Mixed Methods Research Design
9 Sampling Strategies
10 Designing Descriptive and Analytical Surveys
11 Designing Case Studies
12 Designing Evaluations
13 Action Research and Change
Part C Data Collection Methods
14 Questionnaires and Surveys
15 Interviewing
16 Non-Participant Observation
17 Ethnography and Participant Observation
18 Focus Groups
19 Unobtrusive Measures
20 Visual Research Methods
21 Digital Research Methods
22 Secondary Data and Research
Part D Analysis and Report Writing
23 Data management by Eric A. Jensen
24 Getting Started Using SPSS
25 Analysing and Presenting Quantitative Data
26 Getting Started Using NVivo
27 Analysing and Presenting Qualitative Data
28 Writing Up the Research
29 Preparing for Presentations and Vivas

Rezensionen

This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here - whether it be used as a reminder of terminology, or a quick introduction to a new field. Fiona Harris