- Provocative: The book offers a provocative challenge to the widely accepted idea of "being true to yourself."
- Wide appeal: The topic of authenticity resonates broadly, as it's an issue we all grapple with in our personal and professional lives. The book's insights will likely resonate with a wide audience.
- Work-focused: Tomas devotes significant attention to how authenticity plays out in the workplace, including dedicated chapters on leadership and diversity/inclusion. The book demonstrates how authenticity and work performance are deeply intertwined.
- Evidence-based: The book's provocative arguments are grounded in decades of psychological research, giving it a strong foundation of empirical evidence to support its contrarian viewpoint.
Audience: Self-help aficionados and leaders.
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"With his unique blend of insight and irreverence, Tomas illuminates why we should not chase the illusive and ultimately problematic notion of authenticity but rather cultivate respect, openness, compromise, and commitment to something greater than ourselves. I wish I had written this book!" - Amy Edmondson, Novartis Professor of Leadership and Management, Harvard Business School
"A wonderfully refreshing read that cuts through the slogans and fads to get to the science and substance." - Julia Gillard, former Prime Minister of Australia
"If you're tired of cookie-cutter life hacks or leadership advice and ready for something that works in the real world, this entertaining, witty, and authoritative book deserves a prime spot on your desk." - Ilya Bonic, President, Global Career and Head of Strategy, Mercer
"Few books truly challenge the mantras we live by-and this book is one of them. Don't Be Yourself reveals the hidden costs of blind authenticity worship and offers a smarter, more socially attuned approach to navigating identity. An eye-opening read." - Sandra Matz, author, Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
"With his signature mix of data and wit, Tomas Chamorro-Premuzic exposes the popular perversion of the lifelong quest to be ourselves and instead proposes changing, performing, and staying close and open to others." - Gianpiero Petriglieri, Professor of Organizational Behavior, INSEAD
"This book dismantles the authenticity myth through compelling research and insightful analysis. An enlightening read for those ready to evolve." - Stefan Salzer, Global Head of Human Resources, Red Bull