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  • Format: ePub

Down to Earth is an interview series that celebrates the heart of New Jersey's small business community - the artists, teachers, innovators, and animal caretakers who are proving that sustainability starts close to home. Created as part of the Rutgers Environmental Stewards Program, this series documents how everyday entrepreneurs are rethinking their work in response to climate change and environmental responsibility.
Through in-depth, personal conversations with business owners across different fields - from soil technology and animal wellness to martial arts education and handmade
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Produktbeschreibung
Down to Earth is an interview series that celebrates the heart of New Jersey's small business community - the artists, teachers, innovators, and animal caretakers who are proving that sustainability starts close to home. Created as part of the Rutgers Environmental Stewards Program, this series documents how everyday entrepreneurs are rethinking their work in response to climate change and environmental responsibility.

Through in-depth, personal conversations with business owners across different fields - from soil technology and animal wellness to martial arts education and handmade design - Down to Earth reveals how local action connects to global impact. Each story offers a glimpse into the practical, creative ways small business owners are reducing waste, conserving energy, supporting biodiversity, and nurturing community resilience.

What makes this series unique is its grounded, human perspective. These are not corporate sustainability reports - they are authentic voices of people who are living their values, often with limited resources but unlimited determination. The interviews illustrate that sustainability is not about perfection, but about consistent, meaningful choices that protect the planet while strengthening local economies.

By bringing these voices together, Down to Earth aims to inspire dialogue, empower small business owners, and remind us all that every effort - no matter how small - matters in building a more sustainable future.


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Autorenporträt
Rufiya Blank brings over two decades of international business experience, guiding companies across multiple continents through the challenges of growth, trade, and sustainability. Her career has been marked by unexpected turns, global travels, and cross-cultural insights that shaped her approach to problem-solving and leadership.

For Rufiya, sustainability is not only a business strategy but also a personal mission: one she embraced as deeply as caring for her young children when she was a mother starting out in her career. She believes that the choices businesses make today directly impact the future of communities, families, and the planet.

Beyond her professional achievements, Rufiya is an artist, an entrepreneur, and a devoted pet owner, who shares her life with cats, dogs and sheep. She brings this same balance of practicality and passion into her work, making her not just a consultant but a trusted partner for businesses seeking meaningful, sustainable growth.

Through this e-book, she shares insights, experiences, and strategies to help business leaders embrace sustainability and build lasting value for both their companies and society.