Magnus Farrow

Drive: How the Global Automobile Industry Built Modern Economies-and Where It Goes Next (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A Definitive Strategic Blueprint for Understanding the Past, Present, and Future of the Global Auto Industry

The automobile industry built the modern world-now it's being rebuilt from the ground up. Drive offers a clear, unflinching examination of how this sector became an economic powerhouse, why it sits at the center of geopolitics and technological change, and where its next era will be forged. Magnus Farrow delivers a strategic narrative designed for professionals who need more than surface-level trends. This is the story behind the story-the systems, power structures, and hard realities shaping the world's most complex industry.

What You Will Learn

• How the auto industry created modern manufacturing, global supply chains, and national industrial identities.
• The competitive frameworks-Lean, JIT, flexibility, modularity-that reshaped operations across every sector.
• Where profit and power truly reside across OEMs, suppliers, dealers, and governments.
• Why the internal combustion engine dominated for a century-and why that era is ending.
• How electrification, batteries, and new players from Tesla to BYD are reorganizing the competitive landscape.
• Why software, data, and autonomy are redefining the automobile as a rolling technology platform.
• How sustainability, circular materials, and geopolitical pressure are forcing a reinvention of the entire value chain.

Not an engineer? You don't need to be. The book translates technical concepts into strategic insight. Worried it's too academic? It isn't. Every chapter blends narrative history with practical frameworks you can use. Think you already know the car industry? This book exposes what most commentary misses: the economic levers, structural constraints, and operational mechanics that actually determine winners and losers.

If you work in business, strategy, operations, finance, technology, or sustainability, Drive will give you the clarity and foresight to navigate an industry undergoing historic transformation. Read it now-and understand the sector that continues to move the world.

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Produktdetails

• Verlag: Magnus Farrow
• Erscheinungstermin: 3. Dezember 2025
• Englisch
• ISBN-13: 9798231159796
• Artikelnr.: 76026111