Dynamic SQL is an oft-misunderstood feature that is also the key to developing applications able to respond and be flexible in the face of rapidly-changing business environments; its use conveys business advantage. Developers and database administrators are thus motivated to buy this book in order to learn and correctly employ dynamic SQL in their day-to-day work.
The technical book audience is also weary of unwieldy books covering too much ground to just a shallow-level. This book appeals by focusing on just one topic and covering the topic well and to an expert-level depth.
Finally there is security. SQL injection attacks are prevalent and a common vector by which bad actors gain access to corporate data. This book addresses the issue head-on by showing how to ward of such attacks while still taking advantage of SQL Server's feature set for constructing and executing on-the-fly SQL.
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