The volume:
. Is founded on a variety of conceptual approaches: political economy approach, public sphere approach, community and context approach, federalism approach, institutional approach, and cultural approach.
. Draws on qualitative and quantitative analysis of rigorous field data.
. Underscores the contexts, contours, and cultures of elections in India;
. Analyses the 'narratives' inherent in electoral campaigns and electoral marketing;
. Studies complex, overlapping and multidimensional ways elections can be studied;
. Explicates the goal of electioneering in contemporary India-whether it is an 'institution-driven' or an 'actor-driven' process.
The volume will be essential reading for students, teachers and researchers of Indian politics and South Asian studies.
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