Kristin Magette

Embracing Social Media (eBook, PDF)

A Practical Guide to Manage Risk and Leverage Opportunity

• Format: PDF

Produktbeschreibung

The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional-it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development. Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include: Encouragement and support for education leaders working to bring social media into their school systems.A compelling case for why social media matters to schoolsUnderstanding the risks and fears of social media in schoolsSteps to develop policy, procedures, and guidelines that manage social media's risks and leverage its opportunities in a school systemExamples of how social media can be used in the classroom for teaching and learningBest practices for using social media as a communications toolSpecific strategies for managing challenging situations on social media

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 116
• Erscheinungstermin: 8. Dezember 2014
• Englisch
• ISBN-13: 9798216222743
• Artikelnr.: 74843937

Autorenporträt

Kristin Magette is a public relations professional and director of communications for Eudora Schools in Eudora, Kansas. She serves as an officer with the Kansas School Public Relations Association and can usually be found with her husband and two young children cheering on the Cardinals in Eudora.

Inhaltsangabe

Acknowledgments Preface Dedication CHAPTER 1 Why This Matters to Schools
·Our "constantly connected" world o"The U.S. Digital Consumer Report,"
February 10, 2014,
http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.
·Bring the Digital World Into the Classroom ·Communicate With Parents and
Patrons ·Harness the Social Share ·Engage With Parents ·Support Your
Employees ·Protect Your Reputation CHAPTER 2 Why Are We Afraid? ·Angry
People Will Make Us Look Bad ·We Need Filters to Protect Us ·Ugly Headlines
CHAPTER 3 Getting Started ·Articulate Your Vision oWhere Do You Want To Go?
oWhat Are Your Opportunities? oWhat Are Your Challenges or Barriers? ·Grow
Your Group ·Test the Waters CHAPTER 4 Policy: Expectations and Consequences
·Writing Your Policy ·Bullying and Social Media ·Handbook Guidelines for
Employees ·Getting Your Board on Board CHAPTER 5 Procedures: Organize the
Chaos ·Information Sharing Form oMake It Short, Simple, and Painless oEmbed
Key Policies and Guidelines oCreate Value for the Employee ·Direct Support
·Social Media Champions ·Comments and Responses CHAPTER 6 Professional
Development: Educate and Empower ·Starting Out Right ·The Digital Tattoo
·Ongoing Support oTraining New Teachers oAnnual Reminders to All Employees
oOccasional Inservice oInformal Discussion Groups oSocial Media Champions
·Student Privacy ·Monitoring Accounts ·Expand the PLN CHAPTER 7 Social
Media Best Practices ·Writing Your Post ·What's a Hashtag? ·Make Sure Your
Message Gets Through oUse Photos and Video oLink to Content oMonitor Trends
oFacebook Algorithms oTwitter oInstagram oYouTube and Vine ·Paying for
Posts ·Measuring Your Work ·Be Strategic About Your Use ·Facebook Basics
CHAPTER 8 Teaching and Learning ·Real-World Relevance ·Hashtags to Extend
the Classroom ·Digital Citizenship ·Partnering With Parents ·Empowering
Parents CHAPTER 9 Communicating to Families and Other Stakeholders ·Tune
into Station WII-FM ·What Wins ·Building a Site for Communications ·Growing
a Community ·Let Your Fans Post ·Community Guidelines ·Tell Your Story
CHAPTER 10 When Social Media Isn't Easy: Nasty Comments and Crisis Events
·Ugly Comments oProvide a Simple, Unemotional Response oPrivately Contact
the Commenter oSolve Problems, but Don't Debate ·Nasty Posts on Other Pages
·Stand Up for Employees ·Sharing Bad News ·Use the Power of Social oIt's
Fast oFans Are Passionate oPeople Want to Share ·Be Prepared CONCLUSION