Vibeke Thøis Madsen

Employees and Internal Social Media (eBook, ePUB)

The Voice of Coworkers in an Organization

• Format: ePub

Produktbeschreibung

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.

Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 146
• Erscheinungstermin: 21. Mai 2025
• Englisch
• ISBN-13: 9781040402054
• Artikelnr.: 74208643

Autorenporträt

Vibeke Thøis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.

Inhaltsangabe

Introduction 1. A multivocal communication arena 2. The organisational
context 3. Multivocal communication and its value for organisations 4.
Internal social media as organisational listening 5. The role of the
internal social media coordinator 6. User types and communication roles on
internal social media 7. Employees as strategic and reflective
communicators 8. Critical conversations on internal social media 9.
Communicative leadership and coworkership on internal social media