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  • Format: ePub

No longer passive spectators of images, these days we are more likely to be active participants in their production, distribution, and consumption - which raises important questions about the consequences of widespread user interaction on meaning, communicative effectiveness, and society at large. In this groundbreaking book, visual communication expert Audrey Grace Bennett argues that engendering interaction with images actually improves their effectiveness by enabling images to convey meanings effectively across cultures. At the cutting edge of the visual and communicative arts, this book…mehr

Produktbeschreibung
No longer passive spectators of images, these days we are more likely to be active participants in their production, distribution, and consumption - which raises important questions about the consequences of widespread user interaction on meaning, communicative effectiveness, and society at large. In this groundbreaking book, visual communication expert Audrey Grace Bennett argues that engendering interaction with images actually improves their effectiveness by enabling images to convey meanings effectively across cultures. At the cutting edge of the visual and communicative arts, this book represents a welcome challenge to the way we think about how images convey meaning.

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Autorenporträt
Audrey Grace Bennett is associate professor of graphics in the Department of Language, Literature, and Communication at Rensselaer Polytechnic Institute in New York. She is editor of Design Studies: Theory and Research in Graphic Design.