The Staff of Entrepreneur Media

Entrepreneur Voices on Growth Hacking (eBook, ePUB)

Redaktion: Lewis, Derek

• Format: ePub

Produktbeschreibung

FACT: There is no ultimate blueprint or rulebook to Growth Hacking.
Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks.

Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to:

• Achieve rapid business growth with strategic partnerships
• Monetize your brand with out-of-the-box content marketing
• Streamline every process with a team of hard-working specialists
• Build a tribe of brand ambassadors to expand your reach and boost your business
• Drive your vision forward with Reid Hoffman's OODA model

Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Do.

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Produktdetails

• Verlag: Entrepreneur Press
• Seitenzahl: 286
• Erscheinungstermin: 15. Mai 2018
• Englisch
• ISBN-13: 9781613083871
• Artikelnr.: 52432244

Autorenporträt

For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Inhaltsangabe

Introduction
Part One: Growth Hacking Expectations
1. What it Takes to Be a Growth Hacker-Andrew Medal, serial entrepreneur,
digital strategist, and founder of Agent Beta
2. 5 Growth Hacking Myths for Software Entrepreneurs-Matthew Capala,
founder of Alphametic, author, and speaker
3. The Entrepreneur's Guide to Hiring a Kickass Growth Hacker-Neil Patel,
entrepreneur and online marketing expert
4. Reid Hoffman: To Successfully Grow a Business, You Must 'Expect
Chaos'-Andrew Leonard interview with Reid Hoffman
5. What I Learned from Mentoring Startups in the World's Best
Accelerators-Yaov Vilner, co-founder and CEO of Ranky
6. Successfully Orchestrate the Expansion of a Growing Company-Marty
Fukuda, COO of N2 Publishing
7. Why You Should Ignore the Success of Facebook and Uber-Per Bylund,
professor of entrepreneurship
8. How Growth Hacking is Redefining Marketing-Brett Relander, founder and
managing director of X1 Sports Nutrition
9. Is Growth Hacking Right for Your Company?-Eric Siu, CEO of Single Grain
10. Why Growth Hacking Won't Work for Every Company-Raad Mobrem, CEO and
co-founder of Lettuce
Part One Reflection
Part Two: Hacking Your Marketing for Growth
11. Growth Hack Strategies Any Business Can Use-Sujan Patel, co-founder of
Web Profits and digital marketing expert
12. 5 Growth Hacking Secrets for Your SaaS Business-Thomas Smale,
co-founder of FE International
13. 5 Growth Hacking Strategies to Increase Your App Downloads-Steve Young,
app marketing consultant and founder of AppMasters.co
How Glossier Hacked Social Media to Build a Cult-Like Following-Alyssa
Giacobbe interview with Emily Weiss
14. Six Growth Hacking Tips for Content Marketers-Abdullahi Muhammed,
founder and CEO of Oxygenmat
15. 6 Growth Hack Techniques You Can Try Today-Neil Patel, entrepreneur and
online marketing expert
16. 7 Things to Outsource Immediately to Scale Your Business-Sujan Patel,
co-founder of Web Profits and digital marketing expert
Part Three: Hacking Your Relationships for Growth
17. When This Company Stopped Selling Directly, Its Customer Base Increased
by 700 Percent-Lydia Belanger, associate editor at Entrepreneur
18. Patience Was Key to This Franchise's Slow Growth Strategy
(Magazine)-Tracy Stapp Herold, special projects editor at Entrepreneur
19. What Small Brands Do That Big Names Can't-Adam Elder, contributor to
Entrepreneur Magazine
20. 2 Entrepreneurial Lessons from the Amazon/Whole Foods Mega-Merger-Per
Bylund, professor of entrepreneurship
21. 10 Steps to Forming Long-Lasting Strategic Partnerships-Michel Koopman,
CEO of getAbstract
22. Relationships are What Leverage Hard Work into Success-Gerard Adams,
entrepreneur, angel investor, and self-made millionaire
Part Four: Hacking Your Industry for Growth
23. How Dollar Shave Club's Founder Built a $1 Billion Company That Changed
the Industry (Magazine)-Jaclyn Trop, former New York Times reporter
24. How the Stars of 'Fixer Upper' Transformed a Town in Texas-Maggie
Gordon interview with Chip and Joanna Gaines
25. This Designer Bucked Fasion Norms. Learn Why It Worked-Stephanie
Schomer, senior editor at Entrepreneur
26. Why You Should Focus on 'Different' and 'Better,' Not 'More'-Jess
Ekstrom, CEO and founder of Headbands of Hope, speaker, and author
27. Soulja Boy is the OG Growth Hacker-Andrew Medal, serial entrepreneur,
digital strategist, and founder of Agent Beta
28. 12 Companies that are Disrupting Money Exchange-Andrew Medal, serial
entrepreneur, digital strategist, and founder of Agent Beta
Resources
Index