This new book fits well in this period, creating a bridge between those who do research, how it is communicated, what are the classic communication methods and what is all the necessary background to communicate with new tools.
The book idea is based on the legacy left by Michael Faraday, the famous American chemist, who sensed how communicating what happens in science can make the difference between the success and failure of the research itself:
"A lecturer should appear easy and collected, undaunted and unconcerned"
"Lecturers which really teach will never be popular; lecturers which are popular will never really teach "
Michael Faraday, "Advice to lecturers", 1848
The volume approach is multidisciplinary and written by top experts in the field of communication and education.
It will be a useful tool for scientists in this moment of epochal change in medical communication.
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