Nicole Alexander

Ethical AI in Marketing (eBook, ePUB)

Aligning Growth, Responsibility and Customer Trust

• Format: ePub

Produktbeschreibung

How can you harness AI in marketing while building trust and delivering lasting results?

Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.

Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight

From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.

Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 288
• Erscheinungstermin: 3. August 2025
• Englisch
• ISBN-13: 9781398622302
• Artikelnr.: 75122842

Autorenporträt

Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.

Inhaltsangabe

Chapter
00: Introduction: The Intersection of AI, Ethics and Marketing Section
ONE: Foundations of Ethical AI in Marketing Chapter
01: Ethical AI in Modern Marketing Chapter
02: Defining Ethical AI Principles for Marketing Chapter
03: Human
Centered AI in Marketing Section
TWO: Turning Principles into Practice Chapter
04: Navigating the Challenges and Seizing the Opportunities in AI
Driven Marketing Chapter
05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section
THREE: Building Consumer Trust Through Ethical AI Marketing Chapter
06: Consumer Trust and Perception of AI in Marketing Chapter
07: Ethical Consumer Engagement in AI Marketing Chapter
08: Governance and Oversight for Ethical AI in Marketing Section
FOUR: Leading with Integrity and Future
Proofing Marketing Chapter
09: Cultivating a Culture of Ethical AI Chapter
10: The Evolving Landscape of AI Tools and Applications Chapter
11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter
12: Conclusion: A Call to Action for Ethical Leadership