Glenn A. J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnell

Events Management (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 852
• Erscheinungstermin: 31. Juli 2023
• Englisch
• ISBN-13: 9781000904451
• Artikelnr.: 68171571

Autorenporträt

Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK

Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia

Rob Harris - Director, Event Training Australia, Sydney, Australia

Leo Jago - Griffiths University, Brisbane, Australia

William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia

Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia

Inhaltsangabe

Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives
on Events 3. The Event Planning Context 4. Event Tourism Planning 5.
Sustainable Event Management Section 2: Planning 6. Strategic Event
Planning 7. Conceptualising the Event 8. Event Project Management 9. Event
Financial Planning 10. Human Resource Management and Events 11. Marketing
Planning for Events 12. Promotion: Integrated Marketing Communication for
Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation
14. Event Design and Production 15. Event Logistics 16. Legal
Considerations in Event Planning and Management 17. Risk Management 18.
Evaluation and Research