Holger Dannenberg, Dirk Zupancic

Excellence in Sales (eBook, PDF)

Optimising Customer and Sales Management

• Format: PDF

Produktbeschreibung

"Excellence in Sales" presents an integrated management approach for professional sales organisations. Based on a worldwide survey of 747 companies in 14 countries, the authors analyse best and worst practices in sales and customer management. True excellence in sales relies on a set of levers which are explained systematically and in detail. Case studies provide an additional understanding of these levers. Numerous recommendations for implementation show how to improve the overall performance of companies.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 233
• Erscheinungstermin: 2. November 2010
• Englisch
• ISBN-13: 9783834987822
• Artikelnr.: 44611899

Autorenporträt

Holger Dannenberg is Managing Partner of the Executive Board of Mercuri International Deutschland GmbH. Dr. Dirk Zupancic is Professor of Management at Heilbronn Business School, Germany, senior lecturer of business administration and head of the competence centre BtoB Marketing and Sales at the University of St. Gallen, Switzerland.

Inhaltsangabe

Introduction: Excellence in sales and customer management.- The top 10 success factors for sales excellence.- Excellence in sales is an issue for the entire company.- The interrelationship of marketing and sales strategies.- Development of successful sales strategies.- Sales strategy information base.- Customer segmentation.- Definition of sales process goals for customer segments.- Designing sales processes.- Management of sales processes.- Sales organisations.- Steering systems.- Management in sales.- Execution of sales work.- Digression: What salespersons can learn from top athletes.- Conclusion and outlook.