Explorations in Consumer Culture Theory (eBook, ePUB)

Redaktion: Sherry, John F.; Fischer, Eileen

• Format: ePub

Produktbeschreibung

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory."

In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 240
• Erscheinungstermin: 24. November 2008
• Englisch
• ISBN-13: 9781135971335
• Artikelnr.: 38259613

Autorenporträt

John F. Sherry Jr. is the Herrick Professor of Marketing and Department Chair at the Mendoza College of Business, University of Notre Dame in Indiana. Eileen Fischer is the Max and Ann Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University in Toronto.

Inhaltsangabe

Introduction
Explorations in Consumer Culture Theory: What Are We Exploring Now?
Eileen Fischer
and John F. Sherry
Jr.
Section One: Forming and Framing
From CCT to CCC: Building Consumer Culture Community
Johanna Moisander
Lisa Penaloza and Anu Valtonen
Theoretical Realism: Culture and Politics in Commercial Imagery
Linda M. Scott
Section Two: Time and Space
Banking on History: Reflections in the Archive Mirror
Barbara Olsen
Dwelling in Mobility: Homemaking Among Mobile Professionals
Fleura Bardhi and Søren Askegaard
Section Three: Setting and Self
Are We There Yet? Coproducing Success and Failure in Personal Training
Eileen Fischer
Cele C. Otnes
Brynn Winegard
Eric Li and Sarah Scarbrough-Wilner
Designer Genes: DNA Testing Services and Consumer Identity
Elizabeth C. Hirschman and Donald Panther-Yates
Section Four: Brands and Images
Allomother as Image and Essence: Animating the American Girl Brand
John F. Sherry
Jr.
Stefania Borghini
Mary Ann McGrath
Albert Muñiz
Nina Diamond and Robert V. Kozinets
Engineering a Mainstream Market for Sustainable Practices
Diane M. Martin and John W. Schouten
Section Five: Rites and Games
Tinsel
Trimmings and Tensions: Negotiating a Focal Artifact
Cele C. Otnes
Elizabeth Crosby
Robert Kreuzbauer and Jennifer Ho
Stacking the Deck; Gambling in Film and the Diffusion of Casino Gambling
Ashlee Humphreys
Section Six: Poetry
Living Things
Small Things
John W. Schouten
Heading Home
Consumption Kaddish in Four Koans
John F. Sherry
Jr.
Haiku for EATNIKS
Eugene Halton
Imagined (Musical) Experiences: Across Four Centuries
George Zinkhan
Conclusion
Reflections and Revanche
John F. Sherry
Jr. and Eileen Fischer.