Aga Bojko

Eye Tracking the User Experience (eBook, ePUB)

A Practical Guide to Research

• Format: ePub

Produktbeschreibung

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experiencethe first how-to book about eye tracking for UX practitionersoffers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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Produktdetails

• Verlag: Rosenfeld Media
• Seitenzahl: 320
• Erscheinungstermin: 15. November 2013
• Englisch
• ISBN-13: 9781933820910
• Artikelnr.: 49261338