Feminists, Feminisms, and Advertising (eBook, ePUB)

Some Restrictions Apply
Redaktion: Golombisky, Kim; Kreshel, Peggy J.

• Format: ePub

Produktbeschreibung

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 408
• Erscheinungstermin: 16. Oktober 2017
• Englisch
• ISBN-13: 9781498528276
• Artikelnr.: 50101228

Autorenporträt

Kim Golombisky is associate professor and graduate director in the Department of Women's and Gender Studies at the University of South Florida. Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women's Studies at the University of Georgia.

Inhaltsangabe

Acknowledgments
Part 1: Histories of Feminists, Feminisms, and Advertising
Chapter 1: Introductory Remarks on the Advertising Business and a Community
of Feminist Scholars Making Advertising Their Business
Peggy Kreshel
Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes
Motivate Transgenerational Feminist Critique
Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman
Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and
Beauty: A Historical Perspective
Dara Persis Murray
Chapter 4: "Don't You Love Being a Woman?" Advertising, Empowerment, and
the Women's Movement
Ann Marie Nicolosi
Part 2: Encoding: Feminist Critiques of Advertising Professionals and
Practices
Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective
Joanna L. Jenkins
Chapter 6: "What's Wrong, You Can't Take a Joke?" Advertisers' Defenses of
Images of Violence against Women in Their Ads, 1979-1989
Juliet Dee
Chapter 7: Exceptional Exemplars: Practitioner