This is linked to the next theme of the book-innovation-which is fundamental for a business to improve its processes, develop new and improved products and services for the market, increase its efficiency, and, most importantly, get better profitability. The book also delves into another buzz word in business-analytics. Companies have widely embraced the use of analytics to streamline operations and improve processes.
The book explores all these critical emerging areas through the chapters in its five sections and is invaluable for management students and researchers, practicing business managers, consultants, professional institutions, and government and corporate organizations.
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