Joe Langford, Deana McDonagh

Focus Groups (eBook, ePUB)

Supporting Effective Product Development

• Format: ePub

Produktbeschreibung

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 240
• Erscheinungstermin: 14. November 2002
• Englisch
• ISBN-13: 9781134505647
• Artikelnr.: 57541337

Autorenporträt

Langford, Joe

Inhaltsangabe

Acknowledgements
Contributors
1. Introduction
PART I Organising and Conducting a Focus Group: The Logistics
PART II Focus Groups in Human Factors/Ergonomics and Design: Case Studies
PART III Focus Group Tools
Author Index