Collier notes that when inheritance appeared to determine social status, villagers protected family reputations and properties by demonstrating concern for "what others might say." Once villagers began participating in the national job market, where individual achievement appeared to determine a worker's income, they focused on realizing their inner abilities and productive capacities. Sensitivity to one's feelings, thoughts, and aptitudes, along with "rational" assessments of the costs and benefits entailed in "choosing" how to use them, testified to a person's unceasing efforts to realize inner potentials. The author also traces shifts in the meaning of "tradition," suggesting that although "modern" people cannot "be" traditional, they must have traditions in order to produce themselves.
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