Most organizations don't fail because of poor strategy - they fail because their culture is still designed for yesterday. From Project Culture to Product Culture is a practical roadmap for leaders and teams who want to shift from output-based thinking to outcome-driven impact.
Dr. Hakan Tetik distills decades of consulting and leadership experience into a clear framework for organizations ready to reinvent how they work, think, and deliver value. With a focus on agility, systems thinking, and customer-centricity, he reveals how to build teams that don't just complete tasks - they create meaningful, measurable results.
Inside, you'll learn how to:
- Redefine success from project delivery to product value.
- Build a culture of experimentation, ownership, and feedback.
- Apply agile principles to align strategy with customer outcomes.
- Foster cross-functional collaboration and shared accountability.
- Transition leadership mindsets from control to empowerment.
Whether you're leading a digital transformation, scaling a tech organization, or evolving corporate mindsets, this book helps bridge the gap between doing work and creating impact.
Approximate length: ~110 pages
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