Aileen has written this book for anyone who is thinking of taking that brave first step from having an idea into launching and running a start-up. It can be a very lonely and daunting place when you're doing something different, which steers away from the traditional corporate or academic world. But no matter what your business idea is, there are universal steps that all entrepreneurs must take to get their businesses off the ground, and that's what Aileen wants to share, along with her own personal advice and anecdotes.
An entrepreneur's path is never smooth or predictable and this book doesn't sprinkle any fairy dust over the trickiest parts of starting your own business. Aileen provides an honest account that offers readers the knowledge and confidence to grow and tackle their business challenges head-on.
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