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  • Format: ePub

The cultural Cold War was an advertising battle for hearts and minds. From the NATO Double-Track Decision to the INF Treaty, the US was not just negotiating medium-range ballistic missiles but also fighting to intellectually mobilize the German public. Nuclear protests and the peace movement jeopardized cooperation between the members of the Western defense alliance, necessitating communication strategies that are still influential today.

Produktbeschreibung
The cultural Cold War was an advertising battle for hearts and minds. From the NATO Double-Track Decision to the INF Treaty, the US was not just negotiating medium-range ballistic missiles but also fighting to intellectually mobilize the German public. Nuclear protests and the peace movement jeopardized cooperation between the members of the Western defense alliance, necessitating communication strategies that are still influential today.


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Autorenporträt
Cedric Bierganns, Konrad Adenauer Foundation, Bonn, Germany.