Regina Luttrell, Karen McGrath

Gen Z (eBook, PDF)

The Superhero Generation

• Format: PDF

Produktbeschreibung

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities. From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society. Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world. With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 208
• Erscheinungstermin: 7. Mai 2021
• Englisch
• ISBN-13: 9798881876333
• Artikelnr.: 74396580

Autorenporträt

Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.

Inhaltsangabe

Acknowledgments
Foreword by Deirdre Breakenridge
Preface
Part 1 Characterizing GenZ: The Superhero Generation
Chapter 1: American Generations: Traditionalists, Boomers, Gen-X, and
Millennials
"I know how hard it is when everything we know to be true changes. But
sometimes all we can do is just accept the way things are, and make the
best of that." - Supergirl
Chapter 2: Generation Z: Superheroes Introduced!
"Heroes are made by the path they choose, not the powers they are graced
with." - Iron Man
Chapter 3: Generation Z: Superheroes Rise!
"If anyone found out what we truly are and what we possess, it could
destroy the world. It is my duty to protect it." - Black Panther
Part 2 Masked Crusaders: Generation Z in Action
Chapter 4: Double Identity: Empowerment, Entrepreneurship, Independence
"It's Not Who I Am Underneath, But What I Do, That Defines Me." - Batman
Chapter 5: Fighting for a Cause: Understanding GenZ's Purpose
"It takes real character to admit one's failures - and not a little of
wisdom to remember, this man's world of yours will never be without pain
and suffering until it learns love, and respect for human rights. Keep your
hands extended to all in friendliness but never holding the gun of
persecution and intolerance!" - Wonder Woman
Chapter 6: Know Your Superheroes: Teaching and Learning in a Gen-Z
Environment
"The greatest power on Earth is the magnificent power we all of us possess
. the power of the human brain!" - Professor X
Part 3 Perceptions of Generation Z: Superheroes Unmasked
Chapter 7: Perceptions of these Super Beings
"We are capable of so much more than we think we are. All we have to do is
reach for it. All we have to be is fearless." Captain Marvel
Part 4 Preparing Superheroes: The Future
Chapter 8: Supreme Guidance: Interacting with Gen-Z
"The fate of your planet rests not in the hands of gods. It rests in the
hands of mortals." - Thor
Chapter 9: Here They Come: The Alpha Generation
"Forget everything you think you know." - Dr. Strange
Bibliography
Notes
Index
Author Bios