Aidan Smith

Gender, Heteronormativity, and the American Presidency (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity.

The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices.

This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith's book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 256
• Erscheinungstermin: 3. Oktober 2017
• Englisch
• ISBN-13: 9781351798792
• Artikelnr.: 49984970

Autorenporträt

Aidan Smith is an Administrative Assistant Professor for Advancement Communications at Tulane University, USA. She holds degrees in American Studies and Mass Communication, and her research interests include the social and cultural history of the twentieth century, media studies, and gender theory.

Inhaltsangabe

List of Figures, Acknowledgements Chapter 1. Introduction Chapter 2: "A
White House that's Built for Two": Domesticity and Gender Performance in
the Campaign Communications of the 1950s Chapter 3: The Patriarch and the
PT:109: John F. Kennedy and the Construction of Autonomy Chapter 4:
"Unafraid, Unashamed, and Unsurpassed": Retrieving American Masculinity and
National Futurity in the Presidential Elections of the 1980s Chapter 5: An
Era of Eros: First Ladies as Assets and Liabilities in the late 20th
Century Chapter 6: Moynihan, Michelle, and Dreams From My Father: Fighting
Otherness with Gender Chapter 7: "Trump That Bitch": Masculinity and
Backlash in the 2016 Presidential Campaign Chapter 8: Conclusion Index