Q: Who is this book for? A: For anyone overwhelmed by buzzwords, baffling reports, and pretentious corporate language. It's for executives, managers, employees, and professionals who are tired of scratching their heads at phrases like "synergy," "value-add," "leverage," "paradigm," "core competency," and "horizontal solutions."
Q: What problems does this book address? A: The book tackles the real damage caused by jargon: confusion, miscommunication, wasted time, poor decisions, and the mistaken belief that complicated language equals intelligence. It shows how jargon encourages foolishness, slows down work, and destroys clarity.
Q: What will I learn? A: You will learn how to simplify your communication, avoid unnecessary complexity, speak clearly, and write in a way that everyone understands. You will also learn how to become a better listener so you can decode jargon, challenge unclear language, and demand clarity from others.
Q: Why is simplicity so important in business communication? A: Because simplicity leads to faster decisions, fewer misunderstandings, stronger teamwork, and sharper thinking. As the book explains, simplicity is not a lack of sophistication, it is sophistication.
Q: What topics and chapters does the book cover? A: It includes:
- The Gobbledygook - identifying nonsense
- The Risks of Jargon - how jargon harms your career and workplace
- If you are the Communicator - how to speak and write with clarity
- If you are the Listener - how to spot, challenge, and cut through jargon;
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