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Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge. This is an essential…mehr
Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge.
This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.
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Autorenporträt
Michael Tefula is former Vice President of the University of Birmingham Entrepreneurs' Society, and an alumnus of NACUE - the largest student entrepreneurship organisation in the UK. He has previously worked in corporate finance and in the private equity and investment industry. His previous publications include How to Get a First: Insights and Advice From a First-Class Graduate and Student Procrastination: Seize the Day and Get More Work Done.
Inhaltsangabe
Preface Introduction 1. 7 Myths of Entrepreneurship 2. What is Entrepreneurship? PART I: MINDSET 3. Self-Belief 4. Passion 5. Endurance 6. Creativity 7. Leadership PART II: SKILLSET 8. Strategy 9. Marketing 10. Sales 11. Branding 12. Finance PART III: PROCESS 13. Identifying Opportunities 14. Evaluating Opportunities 15. Exploiting Opportunities Closing Thoughts Notes.