Cheerleaders have written a number of books advocating the magic of impact finance. Greed Gone Good hopes for the magic too, but also believes that an uncritical eye does not effectively advance the cause. We now have 10 years of impact investing history to examine, and not all of it is laudable. We could hold hands and sing Kumbaya in praise of impact finance; or we could employ constructive criticism to figure out what's gone well and what hasn't, and how we should move forward more productively. Greed Gone Good focuses on the roadmap-how to reorient and repackage finance and investing in order to deliver on this promise. In particular, it focuses on how to realize the potential of the impact revolution to become a silver bullet against future failures. Green Gone Good will have widespread appeal to investors ranging from individuals and family offices to the world's largest asset managers and investors.
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