Green Marketing in Emerging Markets (eBook, PDF)

Strategic and Operational Perspectives
Redaktion: Mukonza, Chipo; Kirgiz, Ayça Can; Mogaji, Emmanuel; Adisa, Isaiah; Adeola, Ogechi; Hinson, Robert E.

• Format: PDF

Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 290
• Erscheinungstermin: 17. August 2021
• Englisch
• ISBN-13: 9783030740658
• Artikelnr.: 62470055

Autorenporträt

Chipo Mukonza is a  Lecturer at the Tshwane University of Technology in Polokwane, South Africa.   Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.  Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom. Ayça Can K¿rg¿z is an Associate Professor at the Istanbul Kent University, Turkey. 

Inhaltsangabe

Chapter 1: Green Business Practices in Emerging Economies.- Chapter 2: Green Marketing: A Conceptual Overview.- Chapter 3: Green Product Management.- Chapter 4: Green Integrated Marketing Communications.- Chapter 5: Green Branding.- Chapter 6: Greenwashing.- Chapter 7: Planning in Green Marketing.- Chapter 8: Green Human Resources Management.- Chapter 9: Green Distribution Management.- Chapter 10: Green Positioning.- Chapter 11: Project Management in Green Marketing.- Chapter 12: Opportunities and Challenges for Green Marketing.- Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research.