Jay Conrad Levinson

Guerrilla Marketing, 4th edition (eBook, ePUB)

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

• Format: ePub

Produktbeschreibung

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneurs marketing bible -- and the book every small-business owner should have on his or her shelf.

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Produktdetails

• Verlag: HMH Books
• Seitenzahl: 384
• Erscheinungstermin: 22. Mai 2007
• Englisch
• ISBN-13: 9780547347660
• Artikelnr.: 40174917