Anubhav Gupta

Handbook of SEO (Search Engine Optimization, #1) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book provides a complete and practical exploration of how search engines understand, evaluate and present information. It is written for readers who want a clear view of how search functions today, and how thoughtful improvements to content, structure and user experience can influence visibility.

The book begins by tracing the development of search technology and explaining the systems that support crawling, indexing and ranking. It then moves into the areas that shape day-to-day work on a website, including research, content development, site structure, performance and user experience. These ideas are presented in a way that helps readers understand the reasoning behind each practice, rather than treating them as isolated techniques.

Technical topics are explained with care so they remain accessible while still being accurate. The book covers how pages are interpreted, how performance affects discoverability, and how structured information helps search systems form a clearer picture of a website. Alongside this, it examines broader considerations such as trust, clarity and consistency, which influence how information is perceived by both users and search systems.

Several chapters draw from real projects to show how improvements were planned, implemented and measured. These examples help ground the concepts and demonstrate how thoughtful changes can lead to practical outcomes.

The intention of the book is to serve as a reliable reference for anyone who works with websites, from beginners who want a clear starting point to experienced readers who want an organized view of modern search practices. The writing avoids unnecessary jargon and focuses on the principles that matter, making the subject approachable without oversimplifying it.

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Produktdetails

• Verlag: Anubhav
• Erscheinungstermin: 16. November 2025
• Englisch
• ISBN-13: 9798232864453
• Artikelnr.: 75911760

Autorenporträt

Dr. Anubhav Gupta is an SEO expert and the founder of SARK Promotions, a performance-focused digital marketing agency. With a practitioner's eye and a storyteller's sensibility, Dr. Gupta specializes in Answer Engine Optimization (AEO), schema-driven content design, and practical site performance strategies that help creators, publishers, and small businesses get found by AI-powered search and voice assistants.

He launched elgorythm.in to translate complex search signals into usable playbooks copy-paste JSON-LD templates, chapter action checklists, and clear measurement frameworks so teams can move from experimentation to repeatable wins. Fast Lane to the Top: The AEO Powerhouse blends narrative and tactical guidance to make tomorrow's discovery signals accessible today.

When not mapping knowledge graphs or debugging Core Web Vitals, he's refining content workflows that make technical SEO more human. Visit his agency at marketingseo.in and his blog at elgorythm.in.