Azure D. S. Angelov, Deidre Pettinga, David F. Bateman

Hashtags and Headlines (eBook, PDF)

Marketing for School Leaders

• Format: PDF

Produktbeschreibung

Today's administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 130
• Erscheinungstermin: 15. Februar 2020
• Englisch
• ISBN-13: 9798216224365
• Artikelnr.: 74626500

Autorenporträt

Azure D. S. Angelov, Allison Arnold-Kempers, Francis Bowen, Shy-Quon Ely II, Linda Gagyi, Rachelle Gardner, Carolyn Gentle-Genitty, Cindy Hill, Marlin Jackson, Christopher Kearney, Nathan Lashbrook, Sara Lauerman, Andrew M. Markelz, Nadia Miller, Jessica Monk, Alyssa Preddie Allen,

Inhaltsangabe

Foreword
Introduction
Chapter 1: Relationship Building with Educational Consumers
Chapter 2: Strategic Marketing Planning
Chapter 3: The Marketing Mix Introduced: Product, Price, Place
Chapter 4: The Marketing Mix: Promotion
Chapter 5: Social Media Marketing
Chapter 6: From Lesson Plans to Marketing Plans