Richard K. Thomas

Health Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

In recent years, health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. This recognition of the impact - both positive and negative - of communication in healthcare is generating growing interest in the field of health communication. Combining comprehensive background with detailed applications, this uniquely practical reference presents the basic theory and concepts underlying the health communication field. It provides real-world strategies for designing, implementing, and evaluating programs along with up-to-date coverage of print, broadcast, digital, and interactive health media. The authors include profiles of target populations with specific health needs and case examples illustrating what works and what doesn't. Sidebars, glossary, Web links, and other tools round off this helpful reference.

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Produktdetails

• Verlag: Springer US
• Seitenzahl: 212
• Erscheinungstermin: 21. Oktober 2006
• Englisch
• ISBN-13: 9780387261164
• Artikelnr.: 37287310

Autorenporträt

Richard K. Thomas, University of Tennessee Health Science Center, Memphis, TN, USA

Inhaltsangabe

to Health Communication.- The Changing Sociocultural Context.- The Changing Healthcare Context.- The History of Health Communication.- Health Communication Audiences.- Understanding Health Behavior.- Understanding Communication.- Steps in the Health Communication Process.- Traditional Approaches to Health Communication.- Contemporary Approaches to Health Communication.- Case Studies in Health Communication.- Evaluating the Impact of Health Communication.- The Future of Health Communication.

Rezensionen

From the reviews: "A single-authored introduction to the emerging field of health communication. ... This book outlines strategies for better communication between health care professionals and patients, as well as principles for developing health communication initiatives aimed at the general public. ... Recommended Readership: Health care professionals with a focus on health communication as a specialty, health care markets, and students in the fields of communication, public health, and health care administration." (Thomas C. Shives, Mayo Clinic Proceedings, Vol. 81 (5), May, 2006)