This book differs significantly from other books in the coaching market. Many books on coaching cast coaches as facilitators who question their clients (the coachees), helping them to articulate their own problems, formulate their own solutions, develop their own action plans to solve problems, and measure the success of efforts to implement those plans. That is called a nondirective approach.
But this book adopts a directive approach by casting the coach as a manager who diagnoses the problems with worker job performance and offers specific advice on how to solve those problems. While there is nothing wrong with a nondirective approach, it does not always work well in job performance reviews in which the manager must inform the worker about gaps between what is needed (the desired) and what is performed (the actual). The significant difference between what is currently available in the market and what is offered in this book is the authors' collective experience of over 70 combined years of hands-on research and delivery experiences in the Human Resources Development field.
According to the Harvard Business Review (2015), workers generally expect their immediate supervisors to give them honest feedback on how well they do their jobs-and specific advice on what to do if they are not performing in alignment with organizational expectations. When workers do not receive advice-but instead are questioned about their own views-they regard their managers as either incompetent or disingenuous.
Effective managers should be able to offer direction to their employees. After all, managers are responsible for ensuring that their organizational units deliver the results needed by the organization. If they fail to do that, the organization does not achieve its strategic goals. This book gives managers direction in how to offer directive coaching to their workers.
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-- Marsha G. King, PhD, Director, Leadership Coaching Certification Program; Center for Leadership and Organization Effectiveness; School of Management, University at Buffalo
"In today's world, there has been an unprecedented influx and demand for coaching, where self-proclaimed professional and personal coaches can be found in every other corner. Even without an official title most managers and leaders, need to play the role of coach to fully unleash their people's performance and potential. Whatever your role may be, many coaches lack a structured approach and practical tools to deliver effective coaching. High-Performance Coaching for Managers gives managers and coaches alike a unique practical step by step paradigm to unleashing high performance from their employees and is a must read for anyone looking to take their coaching to new heights."
-- Rani Salman, Managing Partner at Caliber Consulting
"I am excited for this book to be published and to be shared with the full spectrum of managers, clients, and talent development professionals. Rothwell and Bakhshandeh focus on a very specific use of performance coaching, and I believe the profession will benefit and come to understand a facet of coaching in a much more concrete way".
-- Ethan S. Sanders, President and CEO, Sundial Learning Systems, Inc.
"If you think of someone you've worked with or for that you consider to be a great leader, they were also likely a great coach. Great leaders are great coaches. High-Performance Coaching for Managers provides a comprehensive and practical approach to building a culture of coaching in order to unleash the full potential of today's workforce."
-- Steve King, VP, Chief Learning & Talent Officer, Rich Products Corporation
"As a person who operates in the various states of coaching outlined in this book, I found each chapter insightful and intuitive. The text will serve as an excellent fundamental foundation for new and experienced coaches. Rothwell and Bakhshandeh have provided a roadmap for those walking on the coaching path!"
-- Jamie Campbell, Assistant Dean, Diversity Enhancement Programs, Smeal College of Business: CEO, Action for Racial Equity Fellow








