Built on real-world performance data and structured to help you execute at every stage of the creative process, this book covers ad archetypes, scroll psychology, editing principles, performance metrics, UGC frameworks, brand analysis, and more.
Perfect for beginners learning the ropes or professionals refining their craft, Hook. Edit. Convert. bridges the gap between creativity and performance.
If you're tired of vague advice and want actionable strategies to build a portfolio, get clients, and drive results, this book is your roadmap.
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