Fielding Montgomery

Horror Framing and the General Election (eBook, PDF)

Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements

• Format: PDF

Produktbeschreibung

In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 240
• Erscheinungstermin: 21. September 2021
• Englisch
• ISBN-13: 9781978794771
• Artikelnr.: 74835531

Autorenporträt

Fielding Montgomery is a PhD student at the University of Maryland, College Park.

Inhaltsangabe

Table of Contents
Chapter One: Introduction
Chapter Two: Al Gore vs. George W. Bush in the 2000 Election
Chapter Three: John Kerry vs. George W. Bush in the 2004 Election
Chapter Four: John McCain vs. Barack Obama in the 2008 Election
Chapter Five: Mitt Romney vs. Barack Obama in the 2012 Election
Chapter Six: Hillary Clinton vs. Donald Trump in the 2016 Election
Chapter Seven: Donald Trump vs. Joe Biden in the 2020 Election
Chapter Eight: Conclusion