Doug Richard

How to Start a Creative Business (eBook, ePUB)

A Glossary of Over 130 Terms for Creative Entrepreneurs

• Format: ePub

Produktbeschreibung

This invaluable glossary of terms can be used alongside Doug's brilliant new book, How to Start a Creative Business, a must-have for any creative-type wanting to start their own venture. This glossary of terms provides you with the basic tools for starting a sustainable, viable, creative business. It shows you that the 'business terms' that you need to know for your creative business do not have to be scary or confusing, they are all easy to understand and will be invaluable for setting up your business.

Produktdetails

• Verlag: David & Charles
• Seitenzahl: 43
• Erscheinungstermin: 25. Mai 2023
• Englisch
• ISBN-13: 9781446362556
• Artikelnr.: 50712788

Autorenporträt

Doug Richard is a UK based Californian serial entrepreneur and angel investor. Richard came to public prominence as a result of the BBC TV programme Dragons' Den, where he appeared as a 'dragon', or investor in the first two series. He subsequently became known for the Richard Report, the Entrepreneur's Manifesto and several other initiatives directed at improving UK support for startups and small businesses. He is regularly invited to appear on business initiatives and economic development pieces with some frequency on the BBC and financial news networks. Doug has received a host of honours and awards during his career and was the first American to receive The Queen's Award for Enterprise Promotion. Amongst others, he became a fellow of the RSA and received an Honorary Doctorate of the University of Essex for his contribution to entrepreneurship education. In 2008 Doug started School for Startups through which he has educated nearly 20,000 startups on the skills required to be successful. In 2010 Doug started School for Creative Startups with the sole remit of teaching creative people how to turn their creative hobbies into sustainable lifestyle businesses.

Inhaltsangabe

1. What do we do that people need or want? This will look at the business
proposition.
2. Who is our customer? This will look at markets and segments.
3. How do customers find out about our products? This will look at
marketing channels.
4. What distribution channels should we consider? This will look at
distribution and support.
5. How much is it worth to the customer? This will look at revenue models.
6. What pricing model should we choose? This will look at pricing models.v
7. What kind of relationship do we want with our customers? This will look
at customer service.
8. Who are we up against? This will look at the competition.
9. What do we have in common with our industry? This will look at the
industry.
10. What must we be good at? This will look at key assets and resources.