Everything you need to know to run a profitable gift basket business from your home.
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Autorenporträt
Shirley George Frazier is the world's foremost authority on gift basket business start-up, design, Web site management, industry growth, and profitability. In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Visit her at www.GiftBasketBusiness.com.
Inhaltsangabe
1. Who Buys Gift Baskets? 2. What It Takes to Succeed 3. Home Office and Workspace Setup and Structure 4. Selecting Your Inventory 5. Gift Basket Design Tips and Techniques 6. The Lucrative Corporate Market 7. Advertising and Promotion 8. Delivery Methods 9. Checks, Balances, and Payments 10. Competition 11. Keeping Customers for Life 12. Growth Opportunities13. Training and Certification Appendix: * Gift Basket Product Ideas * Associations * Trade Shows * Educational Resources * Other Useful Information
1. Who Buys Gift Baskets? 2. What It Takes to Succeed 3. Home Office and Workspace Setup and Structure 4. Selecting Your Inventory 5. Gift Basket Design Tips and Techniques 6. The Lucrative Corporate Market 7. Advertising and Promotion 8. Delivery Methods 9. Checks, Balances, and Payments 10. Competition 11. Keeping Customers for Life 12. Growth Opportunities13. Training and Certification Appendix: * Gift Basket Product Ideas * Associations * Trade Shows * Educational Resources * Other Useful Information
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