Joe Shambro

How to Start a Home-Based Recording Studio Business (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In the past decade, the rise of independent music culture has come hand-in-hand with another music revolution: the home-based recording studio, the start-up costs of which can be as low or high as a budget allows. How to Start a Home-Based Recording Studio walks aspiring studio owners through all the steps necessary to turn their passion into a business. The first-ever guide to focus not only on outfitting a studio, but also to offer a full range of advice on converting a studio into a profit-making enterprise, it is an indispensible reference for any studio at every stage of its operation.

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Produktdetails

• Verlag: Globe Pequot
• Seitenzahl: 224
• Erscheinungstermin: 11. Januar 2011
• Englisch
• ISBN-13: 9780762767731
• Artikelnr.: 41665655

Autorenporträt

Joe Shambro is an audio engineer, music producer, and music technology writer from St. Louis, MO.  He has worked exclusively as a freelance engineer with a successful home-based recording and mixing studio, as well as traveling worldwide as an in-demand live sound engineer, mixing concerts and recording live for major-label and independent clients.   As a recording engineer, he has recorded a diverse portfolio of projects for musicians, corporate, and government clients, from a concert in a bomb-proof bunker at the US Embassy in Amman, Jordan, recording tree frogs in rural Iowa, and capturing the deafening roar of a Space Shuttle launch up-close in high-definition. Joe is also a home recording & music technology writer for The New York Times Company’s About.com property, as well as a contributing writer for EQ Magazine.  His work has been featured on many media outlets, including CNN, The Armed Forces Network, and Clear Channel Radio. 

Inhaltsangabe

Table of Contents
Chapter 1:    So You Want to Start a Home-Based Recording Studio
Why Start a Home-Based Recording Studio?
Is Self-Employment For You?
Meet Your New Boss
How The Industry Has Changed
What Can You Offer?
Are Your Skills Up To Par?
Balancing Work & Family
Your Most Valuable Tool:  Your Ears
Chapter 2:    Envisioning Your Business
Who Needs You?
What Kind of Studio Are You?
Producing vs. Engineering
Understanding the Studio Process
Time Frame
Your Finances
Role Models
Know Your Competition
Chapter 3:    Writing a Business Plan
What’s a Business Plan?
Explaining What You Do
It’s All About Marketing
Organization & Management
According to the Law...
Fixed Costs, Variable Costs, and Estimated Fees
Plan B
Chapter 4:    Getting Started
First Things First
Finding Your Niche
Getting Legal
Banking & Credit
Contracts
Finding a Good Lawyer
Marketing Materials
Your Resume & Demo Reel
Chapter 5:    Financial Planning & Management
Financing Your Dream
Insurance & Licenses
Business vs. Personal Finances
Don’t Forget Your Taxes...
Your Rate:  Hourly vs. Flat-Rate?
Financing For Your Clients
Full or Part-Time?
Knowing When to Quit
Chapter 6:    Outfit Your Studio
Finding Your Space
Commercial Studio Essentials
Recording Gear:  Staying Current
Room Acoustics 101
Renting & Borrowing Gear
Analog or Digital?
Making Your Studio Unique
Chapter 7:    Taxes and Record Keeping
Keeping Good Records
Dealing with Employees -- Including Yourself
Filing Your Taxes
When Should You Hire a Tax Service?
Chapter 8:    Legal & Ethical Issues
Music Industry Law 101
Intellectual Property Matters:  Producer vs. Engineer
Software Piracy
Before The Check Clears:  Holding The Master
Client & Project Confidentiality
Noise Pollution:  Know (And Use) The Law
Alcohol & Drugs In Your Studio
Equipment Theft
Fair Price vs. “The Hookup”
Keeping Client Expectations In Check
Chapter 9:    Marketing Your Studio
All About Exposure
You, As A Brand
Go For The Ears First!
Social Networking
Blogs
Special Promotions
Everybody Likes Something for Free...
Finding Government & Corporate Work
Working The Media
Chapter 10:  The Internet & E Commerce
Your Web Site
Craigslist
Paying for Internet Advertising:  Is It Worth It?
Forums
Online Client Payment
Chapter 11:  Training & Certification
Staying Relevant
How Client Expectations Change
Keeping Up With The Big Guys
Standing Out:  Professional Certifications
Chapter 12:  After Recording:  Helping Clients To The Finish Line
Mastering:  In House or Outsourced?
Packaging & Artwork
Digital Distribution
Storing Client Masters
Chapter 13:  Business Endgame
Repeat Business & How To Ensure It
When to Leave Home:  Outsourcing & Buying Time
Employees
Studio Interns
Your Standard of Quality
Ongoing Royalties
Selling Your Studio
Setting a Price:  Equipment Sale vs. Selling a Business
Letting Go
Appendix A:Resources On The Web
Appendix B:            Suggested Professional Organizations
Appendix C: Recommended Listening