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"A magical mystery tour of the ordinary and arcane. Elkins goes detecting, explaining, experimentaing so that, our vision revitalized, we can finally see."-Rosamond W. Purcell, photographer of Swift as a Shadow: Extinct and Endangered Animals.
"Intriguing, informative, and revealing. A beautiful guide to the art of not just looking but also seeing."-Antonio R. Damasio, neuroscientist and author of The Feeling of What Happens
"In 32 informed yet graceful essays, Mr. Elkins, a professor at the School of the Art Institute of Chicago, teaches you how to look at postage stamps, pavement, Egyptian hieroglyphs, the periodic table, grass, a twig, moths' wings, color, the inside of your eye and nothing at all, among other man-made and natural things."-The New York Times
"...Elkins proves himself an enthusiastic, fun guide. With dozens of full-color photographs, this is a great book for the coffee table."-Publishers Weekly
"...a useful book for writers, artists and teachers, as well as the rest of us to enrich our daily lives."-Marilee Reyes, Star-News
"Elkins shows us the extraordinary in the most ordinary of things."-Jerry Davich, Northwest Indiana Times
"An intriguing and beautiful project, it is wide-ranging and well-informed in the subjects it covers... this book...takes us on a fascinating exploration of the visual world- which we too easily forget extends beyond television, movies, and art museums- in all its rich diversity."-Lisa Soccio, afterimage