Mufaro Gunduza

How to Win in Today's Business Uncertainties (Blue Sky Thinking Series, #1) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book is a must read for CEOs, thought leaders and top-notch executives and organizational stewards who want to become game changers, trend setters and men and women who are passionate to change the course of history for the better.

The book dissects the nature of tectonic shifts and disruptions the 21st century has ushered in, the restlessness, the discontinuities and uncertainties surrounding business today and how the 21st century CEO should maneuver through.

It interrogates the risks involved and how CEOs can fail forward; taking mistakes into stepping stones for future success. The book guides the reader into fully understanding their potential by harnessing and horning their unique slight edge over others.

The book further introduces the CEO to the concepts of guerilla research methods, guerilla marketing, guerilla advertising and selling. These are unorthodox ways of achieving the desired results without following the usual standard operating procedures and blue prints.

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Produktdetails

• Verlag: CARLSE
• Erscheinungstermin: 18. Februar 2025
• Englisch
• ISBN-13: 9798230409670
• Artikelnr.: 73406771

Autorenporträt

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  Mufaro Gunduza is Professor of Business Intelligence at Mount Carmel Institute. He has taught Business Communication at the University of Zimbabwe's Communication Skills Centre and Faculty of Commerce, Multimedia Communication Studies at Zimbabwe Open University, Organizational Communication at UNISA's John Povey Centre, Business Ethics and Corporate Governance/Boardroom Intelligence at Walter Sisulu University's Enterprise Development Centre (SA) and Chinhoyi University of Technology's Graduate Business School (CUT).
  
  

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  He has supervised various undergraduate and post-graduate programmes at UZ, UNISA, ZOU, WSU and CUT. He has sat in the Emerald Hill School for the Deaf School Development Committee and was recently appointed Patron of the Marlen-Woch Foundation (MWF), which endeavours to uplift the lives of indigent persons: The Girl Child, the Disabled, the Aged, People Living with HIV/Aids, Women and other vulnerable groups through sustainable empowerment initiatives. He is the former head of Public Relations at the Rotary Club Harare City. He provides career guidance and mindset renewal speeches for churches, schools and universities in Southern Africa.